'The couch Potatoes' : Now they will decide where to draw the line

Fontu · 02-04-2010, 02:14 PM

Hai friends..!!

Ithu ipozhathe Malayalam Television industryude scenario vachulla ente kurachu observations anu. Inviting your take on this issue..your views,predictions, counter points, suggestions and so on..

According to the Indian Readership Survey, Kerala seems to be the state with maximum population of television viewers. Perhaps that must be the reason why we have more than 20 channels airing our TV sets which is proportionally, ahead of any other states in India. And now, more than a dozen Malayalam channels are in an array, soon ready to kick off. Manorama Vision (GEC), Manorama Yuva (youth), Janapriya (GEC), Zee Malayalam (GEC), Raj Musix, Raj News, ETV Malayalam (GEC), Mathrubhumi (GEC/News), NTV, Kaumudi, Mangalam (News), Sanaathan TV, Darshana TV (devotional),proposed movie, news and kids channels from Sun and business channel from Kairali..!!!(Its doubtful whether all listed channels will come into existence. But at least half a dozen among the lot will surely take off this year).

But why Malayalam?!!! A Malayalam channel carries all sorts of risks like small media market, rigid government rules and regulations, low ad rates, high production costs etc. Is this just for a line extension or business diversification? Or to extend their rivalries to the other business segments too? Or as they may suggest: "to serve the potential Malayalee audience..to enrich themselves and others...to satisfy their craving desire towards art..culture..blah.blah..blah..!! Well, If we conduct a SWOT analysis of the problem, the scenario will be more clear. For time being let us concentrate on 'Threats' only:

1.Ethra valiya establishmentinte under aayalum break even point cross cheyyan mininum 3-4 years vendi varum. And a couple more to become profitable (only if the business goes steady)

2.Asianetinum Suryakkum ulla pioneering advantage cross cheyyan 10years old Kairali, 7years old Jeevan and 5years old Amritakkum ithu vare saadhichittilla. In spite of offering the best, innovative and hi-q programmes, Kairali and Amrita haven't succeeded in pushing their market share up to 2 figures!!!

3.Until the TRPs rise consistently,they can't impose much changes on ad rates. ad revenue satisfactory allenkil athu complete operationsine thanne affect cheyyum.

4.And of course, competition..both with the market leaders and the infants).

Satellite rights issue:

Afterall, nammude ettavum valiya concern films thanne anallo..oru double edged sword pole anu ipol satellite rightsinte situation. 4 years munpu vare oru superstar filmnte highest paid rate below 50 lakhs ayirunnu. Athu ipol 3 croresinte aduthethi. Ee situationil Ini baaki channels koodi varunnathode oru varshathinullil athu production costineyum overtake cheythu povum!!! And initially the channels won't be able to meet the costs (ad rates can't be hiked on an irregular basis) which automatically fall on our shoulders in the form of pay channels, rise in DTH/cable subscription etc. Literally, films produce cheyyunnathu thanne miniscreen cinema ayittu marum. In the sense, the maker's will be more concerned about the tastes and interests of the household viewers since their films become profitable even before its theatrical release through satellite rights sales..!!

Pankajakshan · 02-04-2010, 02:16 PM

Quote:

Originally Posted by Fontu

shoulders in the form of pay channels, rise in DTH/cable subscription etc. Literally, films produce cheyyunnathu thanne miniscreen cinema ayittu marum. In the sense, the maker's will be more concerned about the tastes and interests of the household viewers since their films become profitable even before its theatrical release through satellite rights sales..!!

Point !! idhokkey bhaaviyiley preshnangal !!

Digambaran · 02-04-2010, 02:24 PM

@ Sevens & Others, you may spam threads for that purpose... this is a serious topic and if you don't have anything to say, just ignore it...

Thanks Fontu for the thoughts... will reply in due course.

Fontu · 02-04-2010, 02:24 PM

Quote:

Originally Posted by MAHI

fontu

entha...???

enikku oru paper presentationu vendi anu..pakuthi prepare cheythu kazhinjapo anu orthathu..ivide ithu dicsussionu ittal better points,suggestions okke kittumallo ennu..

Fontu · 02-04-2010, 02:26 PM

Quote:

Originally Posted by Achuthan

@ Sevens & Others, you may spam threads for that purpose... this is a serious topic and if you don't have anything to say, just ignore it...

thanks Achyuth mama..

Quote:

Originally Posted by Pankajakshan

Point !! idhokkey bhaaviyiley preshnangal !!

b/w there is a silver lining regarding increased satellite rights.Tamilil okke chilapol athu adopt cheyyum ennu kettitundu.padathinte costinte 50%num meethe bidding
kadannu kazhinjal pinne outrights purchase kodukkilla. pakaram oro telecastinum producerskku ad revenueinte oru share kittikondirkkum..athu implement cheythal fortnightly/weekly films repeat cheyyunna tendancy control cheyyam..

sevens · 02-04-2010, 02:37 PM

good thread fontu

Fontu · 02-04-2010, 02:38 PM

Quote:

Originally Posted by sevens

good thread fontu

Achumamaye ellavarkkum pediyanallo..!!

Bean · 02-04-2010, 02:41 PM

Jeevan TV okke break-even cheytho..?

Athu pole Kairaly revenue okke sharikkum business revenue thanne ano. Atho black white akkunna parupadi ano..?

Kairaly -yil varunna ads okke Lunar, Atlas polullava anallo.. FMCG ads onnum kandathyi orkkunnilla..

Fontu · 02-04-2010, 02:47 PM

Quote:

Originally Posted by Bean

Jeevan TV okke break-even cheytho..?

Athu pole Kairaly revenue okke sharikkum business revenue thanne ano. Atho black white akkunna parupadi ano..?

Kairaly -yil varunna ads okke Lunar, Atlas polullava anallo.. FMCG ads onnum kandathyi orkkunnilla..

Jeevan break even ayo ennariyilla.!!but 5 years enkilum enthayalum edukkum..Kairali Operations okke business revenue ennanu avar parayunnathu..TRPs illateh fMCGs onnum varilla..!!

b/w ee Raj TVkkokke Malayalthil payattan nilkkunna nerathu aa kasheduthu oru puthiya superstar padathinte rights eduthukoode..!!

Pankajakshan · 02-04-2010, 02:49 PM

Quote:

Originally Posted by Fontu

thanks Achyuth mama..

b/w there is a silver lining regarding increased satellite rights.Tamilil okke chilapol athu adopt cheyyum ennu kettitundu.padathinte costinte 50%num meethe bidding
kadannu kazhinjal pinne outrights purchase kodukkilla. pakaram oro telecastinum producerskku ad revenueinte oru share kittikondirkkum..athu implement cheythal fortnightly/weekly films repeat cheyyunna tendancy control cheyyam..

Haavu..btw ee manorama kirey rights vaangiyallo adhendhaayi?

02-04-2010, 02:14 PM	#1 (permalink)
Fontu Phone Tu Join Date: Jun 2009 Location: Bhoomi alle..?? Posts: 19,017 Rep Power: 5601	'The couch Potatoes' : Now they will decide where to draw the line Hai friends..!! Ithu ipozhathe Malayalam Television industryude scenario vachulla ente kurachu observations anu. Inviting your take on this issue..your views,predictions, counter points, suggestions and so on.. According to the Indian Readership Survey, Kerala seems to be the state with maximum population of television viewers. Perhaps that must be the reason why we have more than 20 channels airing our TV sets which is proportionally, ahead of any other states in India. And now, more than a dozen Malayalam channels are in an array, soon ready to kick off. Manorama Vision (GEC), Manorama Yuva (youth), Janapriya (GEC), Zee Malayalam (GEC), Raj Musix, Raj News, ETV Malayalam (GEC), Mathrubhumi (GEC/News), NTV, Kaumudi, Mangalam (News), Sanaathan TV, Darshana TV (devotional),proposed movie, news and kids channels from Sun and business channel from Kairali..!!!(Its doubtful whether all listed channels will come into existence. But at least half a dozen among the lot will surely take off this year). But why Malayalam?!!! A Malayalam channel carries all sorts of risks like small media market, rigid government rules and regulations, low ad rates, high production costs etc. Is this just for a line extension or business diversification? Or to extend their rivalries to the other business segments too? Or as they may suggest: "to serve the potential Malayalee audience..to enrich themselves and others...to satisfy their craving desire towards art..culture..blah.blah..blah..!! Well, If we conduct a SWOT analysis of the problem, the scenario will be more clear. For time being let us concentrate on 'Threats' only: 1.Ethra valiya establishmentinte under aayalum break even point cross cheyyan mininum 3-4 years vendi varum. And a couple more to become profitable (only if the business goes steady) 2.Asianetinum Suryakkum ulla pioneering advantage cross cheyyan 10years old Kairali, 7years old Jeevan and 5years old Amritakkum ithu vare saadhichittilla. In spite of offering the best, innovative and hi-q programmes, Kairali and Amrita haven't succeeded in pushing their market share up to 2 figures!!! 3.Until the TRPs rise consistently,they can't impose much changes on ad rates. ad revenue satisfactory allenkil athu complete operationsine thanne affect cheyyum. 4.And of course, competition..both with the market leaders and the infants). Satellite rights issue: Afterall, nammude ettavum valiya concern films thanne anallo..oru double edged sword pole anu ipol satellite rightsinte situation. 4 years munpu vare oru superstar filmnte highest paid rate below 50 lakhs ayirunnu. Athu ipol 3 croresinte aduthethi. Ee situationil Ini baaki channels koodi varunnathode oru varshathinullil athu production costineyum overtake cheythu povum!!! And initially the channels won't be able to meet the costs (ad rates can't be hiked on an irregular basis) which automatically fall on our shoulders in the form of pay channels, rise in DTH/cable subscription etc. Literally, films produce cheyyunnathu thanne miniscreen cinema ayittu marum. In the sense, the maker's will be more concerned about the tastes and interests of the household viewers since their films become profitable even before its theatrical release through satellite rights sales..!! __________________ Don't ever let that set into your brains Don't ever let that set your standards And don't ever let that deceive your discretions

02-04-2010, 02:24 PM	#3 (permalink)
Digambaran RoyaL Member Join Date: Jul 2009 Posts: 38,576 Rep Power: 17389	@ Sevens & Others, you may spam threads for that purpose... this is a serious topic and if you don't have anything to say, just ignore it... Thanks Fontu for the thoughts... will reply in due course. __________________ unakena mattum vaazhum idhayamadi... uyirulla varai naan un adimaiyadi...

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

02-04-2010, 02:37 PM	#6 (permalink)
sevens Banned Join Date: Jun 2009 Location: kerala Posts: 13,213 Rep Power: 0	good thread fontu

02-04-2010, 02:41 PM	#8 (permalink)
Bean Active User Join Date: Jun 2009 Posts: 12,683 Rep Power: 4239	Jeevan TV okke break-even cheytho..? Athu pole Kairaly revenue okke sharikkum business revenue thanne ano. Atho black white akkunna parupadi ano..? Kairaly -yil varunna ads okke Lunar, Atlas polullava anallo.. FMCG ads onnum kandathyi orkkunnilla..