Boycott Bollywood campaign by right wing which intensified after SSR death. Majority who trend this are bots. But good films doesn't get affected by it. Gangubai was a success despite all such boycott trends, IMDB negative review bombing etc.
Kangana has been appeasing boycott walas with her politics but she pissed off every major BW fandom by attacking stars and now her films open to 50 lakhs.
LSC trailer was poorly recieved. I like Aamir as well but his dialogue delivery in this looked like mockery for those who have watched Forrest Gump. Thugs of Hindustan influenced by Pirates of the Caribbean and LSC is Forrest Gump remake. Least interesting phase of Aamir regardless of how this movie does at BO.